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☆ The men's college basketball Final Four teams earn $19.3 million in revenue. The women's teams earn 27% of that.
▼ + stars: | 2024-04-06 | by ( Cork Gaines | ) www.businessinsider.com time to read: +6 min

Women's college basketball popularity is up, but their revenue still lags behind the men's teams. AdvertisementMany women's college basketball teams are setting records for attendance and could see a subsequent revenue boost from ticket, merchandise, and concession sales. Meanwhile, the NCAA sold the television rights to the men's basketball championship separately from the other sports. The deal for men's college basketball is worth more than $1.1 billion annually and also goes through 2032. AdvertisementThose watching for the disparity in revenue between the women's and men's college basketball teams to narrow may have to be patient.

Persons: —, University of Iowa's Caitlin Clark, Angel Reese, JuJu Watkins, University of Connecticut's Paige Bueckers, Nielsen, What's, Darron Cummings, Bruce B, Siegel, Greenspoon Marder, Caitlin Clarks, Reeses, Paige Bueckers, Steph Chambers Organizations: Service, NCAA Division, US Department of Education, NCAA, University of Connecticut, North, North Carolina State, South Carolina State University, North Carolina State University, University of Alabama, Purdue University —, Carolina State University —, University of South, University of South Carolina —, of Connecticut, Iowa State, University of Iowa's, University of Southern, University of, LSU, ESPN, North Carolina State's, Duke, Elite, LSU's, Iowa Hawkeyes, AP, Impact, Vanderbilt University, Hawkeyes, Associated Press Locations: North Carolina, South, University of South Carolina, Louisiana, North

☆ An athletic scholarship and NIL deals aren't going to pay for your kid's college tuition. Here are the odds they're up against.
▼ + stars: | 2024-03-23 | by ( Jacob Zinkula | ) www.businessinsider.com time to read: +8 min

Many of these student-athletes have full-ride athletic scholarships that cover their tuition and fees, course-related books, and room and board. What's more, landing an athletic scholarship often isn't enough to fully pay for one's college education. While 2% of high-school athletes receive an athletic scholarship, Strasman said only about 1% receive a full-ride scholarship that fully covers expenses like tuition, books, and room and board. While any scholarship money is better than none, there's no guarantee those funds will be there all four years. "I would say likely the kids that have the biggest paydays that we're hearing about are often already on scholarship," Strasman said.

Persons: —, it's, Lisa Strasman, Strasman, Strassman, there's, University of Iowa's Caitlin Clark, Clark, Bill Carter, haven't Organizations: Service, Business, Power, NCAA, University of Iowa's, Sports Business

☆ March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.
▼ + stars: | 2024-03-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

But influencer marketers who run student-athlete campaigns are just getting started. Performance is also straightforward to measure, as NIL campaigns typically live on Instagram or TikTok, where "likes" and views can help benchmark engagement. And as more games kick off, we should see a bump in student-athlete marketing activity from previous years, marketers and NIL experts told Business Insider. The company, which worked with NIL firm Opendorse on its first foray into student-athlete marketing, said it also plans to offer career planning and mentorship to players. Student-athlete marketing is more flexible than traditional advertising.

Persons: —, Goldman Sachs, Kim DeCarolis, she'd, Sam Weber, We've, University of Iowa's Caitlin Clark, Staley Gibson, Epsilon's hashtag, Saint Peter's, Doug Edert, MOGL's Syal, OpenSponsorship's Gibson, Syal, They're Organizations: CBS Sports, Business, Altius Sports Partners, NCAA, University of Iowa's, Epsilon, Buffalo Wild Wings, MOGL

The U.S. consumer agency, which enforces federal antitrust law, and 17 states filed their lawsuit against Amazon in Seattle federal court on Tuesday, asking a U.S. judge to consider an injunction and other penalties to combat alleged unlawful conduct. The FTC's lawsuit is related to but broader than a series of private consumer cases filed in recent years against Amazon that are pending in the same U.S. federal court. The private antitrust cases offer an early window into some of the legal arguments Amazon could be expected to make to challenge the FTC's lawsuit. Generally speaking, U.S. judges are "wary of using antitrust law to punish low-pricing behavior," said antitrust scholar Sean Sullivan of the University of Iowa's law school. Sullivan said it is not always a clear line between "good low pricing" — based on market competition — and "bad low pricing" that helps a company acquire or maintain market power.

Persons: Mike Segar, David Balto, Diane Hazel, Foley, Lardner, Hazel, Tom Cotter, David Zapolsky, Zapolsky, Lina Khan, Ricardo Martinez, Martinez, George W, Bush, Sean Sullivan, Sullivan, Mike Scarcella, Leigh Jones Organizations: REUTERS, U.S . Federal Trade, Amazon.com, Amazon, Reuters, FTC, U.S, University of Minnesota Law School, District, University of, Thomson Locations: Manhattan, New York City, U.S, Seattle, Washington, Mt, Rainier

☆ FTC faces uphill battle in Microsoft/Activision appeal
▼ + stars: | 2023-07-14 | by ( Mike Scarcella | ) www.reuters.com time to read: +4 min

In its appeal, the FTC said Corley's order allowing Microsoft to move ahead with the deal incorrectly held the agency to a legal standard that was too high. Some legal experts said the FTC had made a compelling argument, but also said there was no certainty for success. Antitrust scholar Sean Sullivan, who teaches at University of Iowa's law school, said an appeals court can modify or throw out a lower court opinion based on "errors of law." The appeals court is expected to move quickly. The appeals court "may be less than sympathetic with the argument it needs to hurry up and do something when the blame for the emergency lies entirely with the FTC," Ross said.

Persons: Jacqueline Scott Corley, Brad Smith, Kathleen Bradish, Bradish, Corley, Sean Sullivan, Sullivan, Douglas Ross, Ross, Mike Scarcella, Mark Potter Organizations: U.S . Federal Trade Commission's, Activision, U.S, Tuesday, Biden, San, Circuit, Appeals, U.S ., FTC, Microsoft, American Antitrust Institute, Antitrust, University of, Wild, of Columbia Circuit, Thomson Locations: San Francisco, California, U.S

☆ It's not just the money. People are doing side hustles to socialize and be creative as well.
▼ + stars: | 2023-06-05 | by ( Madison Hoff | ) www.businessinsider.com time to read: +6 min

Money is a big reason why many people take on side hustles, but there are non-financial reasons why people try side jobs too. "Side hustlers are much more likely to view this extra income as essential, rather than a passion project or a way to get ahead financially." In the April survey, 39% of US adults said they do something "to earn extra income on the side" outside of their primary income source. For example, people may want to make extra money outside of a main job to put toward paying off debt. One full-time worker who tries side hustles told Insider he does his side hustle work during some nights.

Persons: —, Bankrate, Ted Rossman, Jennifer Nahrgang, Palmer, Trisha Diamond, hustles, Diamond, Gen, Nahrgang, Julia Pollak, Uber, Clarke Bowman, Bowman Organizations: Service, Management, Entrepreneurship, University of Iowa's Tippie College of Business Locations: Bankrate

☆ Got a thriving side job? Here's how and when to tell your boss about it — and why you probably should.
▼ + stars: | 2023-04-06 | by ( Alexandra York | Rebecca Knight | ) www.businessinsider.com time to read: +8 min

Experts say it's important to tell your boss about your side hustle. It's probably time to tell your boss about it. If your side hustle is already a thriving business, you tell your boss right away. Alistair Berg/Getty ImagesBut if your side hustle is already a thriving business, you should mention it right away, she said. "The minute you make a mistake or your performance slips, your boss might think you're not focused," Nahrgang said.

☆ Iowa's Caitlin Clark is captivating basketball fans — here's how the college star's NIL value compares to fellow women's college players
▼ + stars: | 2023-04-02 | by ( Jordan Hart | ) www.businessinsider.com time to read: +3 min

Her NIL valuation is ranked among the top 10 in women's college basketball, according to the NIL database. But, according to On3.com, she narrowly cracks the top 10 highest NIL valuation for women's college basketball players. The Friday game peaked at 6.6 million viewers — nearly two million more viewers than 2022's national championship game between South Carolina and Connecticut. As of Sunday afternoon, Clark comes in at number nine on On3.com's college women's basketball NIL rankings with a valuation of $192,000. On Thursday, Clark was named the women's college basketball's National Player of the Year after leading the country in both points and assists for the 2021-2022 season.

☆ Elon Musk's self-driving car project is on a road to nowhere
▼ + stars: | 2023-03-29 | by ( Tim Levin | ) www.businessinsider.com time to read: +8 min

Elon Musk has made developing autonomous driving technology one of Tesla's fundamental goals. "Today it's financially insane to buy anything other than a Tesla," Musk said at an event touting the carmaker's autonomous-vehicle development in 2019. That revolutionary software update never came, and by 2022 the goalpost for bringing self-driving cars to the masses had shifted to 2023. Full Self-Driving is far from actually being self-driving, some sayDespite its branding, Tesla's Full Self-Driving Beta currently requires total driver supervision, just like cruise control or smarter features like Autopilot. Likewise, McGehee says self-driving cars need a combination of overlapping sensors — whether that's cameras, radar, lidar, or ultrasonic sensors — to move through the world safely.

☆ Elon Musk has promised self-driving Teslas for years. Experts say it's not even close.
▼ + stars: | 2023-02-26 | by ( Tim Levin | ) www.businessinsider.com time to read: +8 min

☆ Got a thriving side hustle? Here's how and when to tell your boss about it — and why you probably should.
▼ + stars: | 2022-12-21 | by ( Alexandra York | Rebecca Knight | ) www.businessinsider.com time to read: +7 min

Experts say it's important to tell your boss about your side hustle. It's probably time to tell your boss about it. If your side hustle is already a thriving business, you tell your boss right away. PeopleImages/GettyBut if your side hustle is already a thriving business, you should mention it right away, she said. If you have a good relationship with your boss, consider having a frank conversation about how your full-time work benefits from the side hustle.

☆ In the college sports pay era, female athletes are emerging as big winners
▼ + stars: | 2022-10-15 | by ( Kaitlin Balasaygun | ) www.cnbc.com time to read: +9 min

At a time of increased scrutiny about the pay gap between male and female athletes, the Nike deals show that female collegiate and amateur athletes are emerging as winners in the early days of the NIL era. "I think most people knew that women athletes in particular were going to see great opportunities," Rishe said. "That's why it's exciting to see, but not surprising to see a lot of female college athletes solidify various and sometimes lucrative NIL deals." Women's social media presence influences dealsClark ranks as the tenth most profitable college women's basketball player and Jones comes in twelfth, according to On3's "College Women's Basketball NIL Rankings." Female athletes already are doing their part in spreading the message about the future of women in sports and as public figures.

☆ Small-business owners may be particularly at risk of burnout. Here are 3 ways to avoid and beat burnout, including writing a 'don't do' list.
▼ + stars: | 2022-09-14 | by ( Rebecca Knight | ) www.businessinsider.com time to read: +7 min

InsiderStudies and surveys suggest small-business owners and entrepreneurs are at risk of burnout. This article is part of Talent Insider, a series containing expert advice to help small business owners tackle a range of hiring challenges. Some studies suggest that small-business owners and entrepreneurs are particularly at risk. In a survey conducted in March by Capital One, 42% of small-business owners said they'd struggled with burnout in the past month. Insider spoke with three experts, including a highly successful serial entrepreneur, about how founders and small-business owners can keep burnout at bay.

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